Subject · S.0001 Clearance · Open Classified · No
Bojan Savić, portrait photo filed to the case.
Amsterdam · 2026

Personnel file

Bojan Savić

Call-sign
Savić · Practitioner, not pundit.
Current post
Senior Learning Experience designer · HPLJ Certified Architect · 10+ years in L&D.
On the record
Consistently top-rated in recent performance cycles · HPLJ Certified Architect (Brinkerhoff).
Years on the job
10+ across humanitarian, corporate, government, NGO, startup, consulting.
Base
Amsterdam, Netherlands. Serbian citizen on a sponsored NL work permit. Open to strong offers EU-wide or remote for the right brief.
Known associates
ICRC, Booking.com, Ministry of Finance, WWF, Catalyst Balkans, Nordeus Foundation, IDN.
The brief

The long version of how I got here.

Ten-plus years, the long way round.

I started in L&D the way a lot of people do — teaching, freelancing, building courses for anyone who would pay for them. The unusual turn came early: I did not stop at designing the courses. I started building the tooling around them. An improvised LMS in Articulate Storyline 2. A Google Docs add-on that brought AI writing inside the document. A bespoke ROI tracking system on Wrike and Tableau. If a tool was missing, I made one.

That instinct took me across a strange list of employers. Humanitarian operations at the ICRC, where I led a cross-functional team of ten and shipped a field-deployable learning product for staff in active conflict zones. Government consulting with GOPA / GIZ, rebuilding a ministry's internal learning infrastructure. NGO work with WWF, Catalyst Balkans, and Nordeus Foundation. An EdTech startup where the CEO was my direct report. Most recently Booking.com, where I lead learning at enterprise scale — with a six-month chapter as the caretaker team lead.

The through-line is the same at every stop: measurable behaviour change beats pretty artifacts. If a course did not move the needle on real operational signals — CSAT, quality scores, incident rates, honest Monday-morning behaviour — it was training theatre, and I would rather rebuild it than ship it.

The receipts, for what it's worth: a strong track record in recent performance cycles, an acting team-lead appointment on the back of that, and a custom learning-impact metric adopted by stakeholders and built into my team's dashboard. I lead with those reluctantly — they are lagging indicators of having the argument right, not the argument itself.

On the side, I build what the day job reminds me is missing. Scenario Studio, a Godot-based serious-game authoring tool for instructional designers who hit the ceiling of Storyline and H5P. Content Factory, a code-first video pipeline that compiles an idea into a published clip in a single command. Suprender, a small game studio I co-run — currently developing Lootbane, an ARPG/roguelite. Separately, weekend Godot jam entries under QMachines and ad-hoc teams. Plus a rotating set of smaller prototypes that keep me honest about where AI is useful in L&D, and where it is still snake oil.

I write because my own mistakes are the cheapest tuition I can offer other people. The tone is collegial skeptic: the work goes first, the claims come after the evidence, and the receipts are public where I can make them public.

— Bojan

Beat sheet

What the job actually looks like.

A day, a week, a month — what the work really is.

Daily

  • Caretake a small in-house team of IDs alongside an external L&D partner.
  • Translate director-level strategy into learning interventions with actual measurement attached.
  • Run needs analyses against real operational data — not hypothetical personas.

Weekly

  • Run a weekly AI L&D community of practice — sprint cadence, human-in-the-loop by construction.
  • Iterate Scenario Studio — the Godot-based serious-game authoring tool.
  • Stitch a Content Factory video: script → storyboard → animated scenes → published clip.

Monthly

  • Publish something under my own name: a post, a teardown, a prototype reveal.
  • Open a new case file: a rough, usable v1 of an AI-assisted L&D workflow.
  • Revisit the measurement layer on shipped work — does it still map to behaviour change?
Credentials

The short list.

Three that actually shape how I work — the rest lives on the CV.

Three credentials that actually shape how I work. The full docket — certifications, roles, publications, stack — lives on the CV.

HPLJ Architect

Official Brinkerhoff certification. Lead credential. Earned 2021.

MA, Pedagogy

University of Belgrade · 9.66 / 10. The pedagogy backbone under the engineering.

CSPO · Scrum Alliance

Certified Scrum Product Owner. Credential 1484440. Ran an agile team of 10 at the ICRC.

Working stack

Learning
  • Storyline 360
  • Rise
  • Captivate
  • H5P
  • Docebo
  • Moodle
Engineering
  • TypeScript
  • Python
  • GDScript
  • Node
  • SQL
  • Google Apps Script
AI stack
  • Claude Code
  • Gemini
  • LM Studio
  • Ollama
  • Langflow
  • n8n
Game + video
  • Godot 4
  • Unity
  • Remotion
  • DaVinci Resolve
  • Affinity
Measurement
  • Tableau
  • Qualtrics
  • xAPI / SCORM
  • Wrike BI
  • Workday

Off the clock

Godot game jams whenever the timing works — five entries on itch under QMachines and ad-hoc jam teams. Tabletop and card-game design as a thinking habit; most of the workplace games I ended up running at Booking started life as a stack of paper prototypes on a kitchen table. Long walks around Amsterdam with a small voice recorder. A steadily growing pile of books about how humans actually learn — not how we wish they did.