Personnel Dossier File № S.0001 Rev. 2026-05-29 Status · Active

The full docket

Bojan Savić

Senior Learning Experience designer Amsterdam · Netherlands

Serbian citizen · NL work permit (sponsored) · Open to EU offers & remote

HPLJ Certified Architect (Brinkerhoff, official). MA in Pedagogy, 9.66 / 10. Ten-plus years in L&D across humanitarian operations (ICRC), corporate (Booking.com), government (Ministry of Finance), NGO (WWF, Catalyst, Nordeus), startup (Nobel Explorers, Therapix), and consulting. Practitioner-builder. Outcomes over outputs, systems over one-off courses, verification over vibes, agency over engagement.

Operating principles

How I decide whether to build.

  • Outcomes

    Behaviour change on Monday, not completion rate on Friday.

  • Systems

    Triggers, data signals, reusable components — not one-shot courses.

  • Verification

    If I cannot measure it, I question whether it shipped.

  • Agency

    Choices and consequences over points and badges.

Now

The current shape of the work.

A company-agnostic snapshot — the rest of the dossier is below.

Snapshot

Senior Learning Experience designer · HPLJ Certified Architect · Amsterdam.

Day to day: designing learning systems and serious games, prototyping AI-assisted ID workflows, and writing about what works (and what does not) when the buzz meets a real measurement target.

On the side: shipping case files, playable scenarios, and short essays — the visible practice of how I think about L&D.

Call to connect and exchange
Field log

Ten-plus years, in order.

Employment 7 roles

  • Dec 2022 – Present

    Senior Instructional Designer

    Booking.com

    Stakeholders — Senior stakeholders across operational, data, and partner L&D functions

    • Led ADDIE → SAM transition and skills-based ways of working. End-to-end delivery cycle cut from 8 weeks to 2 weeks for short and medium initiatives; capacity recouped into strategic work.
    • Designed customer-service enablement programmes at enterprise scale — tens of thousands of learners globally — using HPLJ, SAM, and scenario-based learning with human-in-the-loop AI at each stage of objective development.
    • Designed a custom learning-impact metric linking customer-satisfaction signals with learning data; adopted by stakeholders and operationalised as a team dashboard.
    • Designed a ten-metric evaluation framework; piloted on a flagship learning initiative with strong recommendation and assessment scores, and embedded into a custom AI assistant that made data-driven design an automated part of the workflow.
    • Took over a quality-adoption programme mid-flight; designed the dashboard that unblocked global rollout, dramatically increasing evaluation coverage with a measurable satisfaction lift.
    • Took full ownership of a regulated outbound-calls compliance programme mid-cycle; strong completion rate and significant lifts in learner confidence and understanding at 30-day ADKAR follow-up.
    • Rebuilt a long-broken reporting dashboard in partnership with an analytics team, moving from unreliable to production-grade data accuracy and adding an order-of-magnitude more signal; served as the L&D focal point in an internal data-platform migration.

    Selected case studies and metric methodology available on request.

    • #impact metrics
    • #AI integration
    • #evaluation
    • #scale
    • #stakeholder management
    • #agile
  • Dec 2025 – May 2026

    L&D Team Lead (caretaker)

    Booking.com

    Stakeholders — Senior stakeholders across operational, data, and partner L&D functions

    Six-month caretaker chapter, entrusted with team-lead responsibilities for the in-house instructional-design function.

    • Caretook a small in-house team of instructional designers alongside an external L&D function; aligned delivery to internal learning standards and business priorities.
    • Founded and led a cross-functional AI community of practice on a weekly sprint cadence; shipped five AI-assisted workflows now used by teams beyond L&D.
    • Co-led a cross-team data-literacy programme with strong attendance and a measurable behavioural-adoption rate at three-week follow-up.
    • Mentorship and team multiplier: ran a weekly coaching space with strong participant ratings; multiple mentees in recent cycles, several transitioning into instructional-design roles.
    • #people leadership
    • #team multiplier
    • #AI integration
    • #mentorship
    • #caretaker
  • Jan 2020 – Dec 2022

    Digital Learning Production Centre Manager

    ICRC · International Committee of the Red Cross

    Stakeholders — Regional Heads of Delegation, Heads of L&D Regional Unit (C-suite equivalent in conflict zones)

    • Led a cross-functional agile team of 10, delivering digital learning for 20,000+ staff across 100+ countries. Product owner with full accountability for prioritisation, quality, and delivery.
    • Designed a field-deployable learning solution for conflict-zone staff (printable + scenario tools, no internet). Adopted org-wide for emergency deployments.
    • Built the ROE/ROI tracking system — each hour of team work as a database entry categorised by product type. Delivered 90% accurate time and budget estimates.
    • Demonstrated 60%+ cost savings vs external vendors via a co-developed time-logging system. Adopted org-wide as the standard.
    • DLPC positioned as 3.6× faster and 2.5× cheaper than external e-learning providers. Project capacity grew 150–200%.
    • Annual budget managed: ~CHF 300k. Management Support score 9.2/10 (1.5 above average).
    • #people leadership
    • #agile
    • #C-suite stakeholders
    • #humanitarian
    • #program management
    • #ROI
  • Aug 2018 – Jan 2022

    Educational Technology Lead

    Nobel Explorers

    Stakeholders — CEO (direct report)

    • Reported directly to CEO; translated strategic vision into a full EdTech and LMS ecosystem — built to scale for 1M users, COPPA and GDPR compliant.
    • Overtook an overdue project and delivered it on time; generated first sale before the official course launch.
    • Built a multi-platform LMS ecosystem: Moodle, Schoox, 360Learning, Teachable. Automated workflows via gSuite, Twilio, Zapier.
    • Developed 80+ video-based courses on Git, Slack, Moodle, soft skills, coding.
    • Negotiated ~20% savings across 30+ service providers. Trained an internal tutoring team of 11 on Project-Based Learning.
    • #EdTech
    • #LMS
    • #CEO stakeholder
    • #automation
    • #startup
  • Dec 2018 – Jan 2020

    Instructional Designer & Team Lead

    ICRC

    Stakeholders — 40+ SMEs, trainers, managers across global humanitarian programmes

    • Led a team of 3 (e-Learning Specialist, Multimedia Designer, QA Officer).
    • Produced 193 training videos and learning resources across 3 led projects and 5 supported ones.
    • Pioneered agile approaches for ICRC Serbia — integrated Scrum, SAM, and Action Mapping into blended programmes.
    • Initiated development of the ROI calculator that later became the core of the DLPC model.
    • #instructional design
    • #team leadership
    • #agile
    • #content production
  • Jun 2014 – May 2018

    Curriculum Lead · Kindergarten + Cambridge Primary

    Kreativno Pero (2013–2018) · Tablet-in-Education Project (2015–2016) · EdTech Coordinator (2016–2018)

    Merged Serbian national curriculum with Cambridge. 70% sales-pitch success rate for kindergarten services. Main administrator for Serbian Team at the First Global Challenge robotics competition (Washington DC). Accelerated report generation by 60% via automation.

    • #K-12
    • #Cambridge
    • #EdTech
    • #team management
  • 2011 – 2012

    Researcher · IMPRES Project (EU-funded)

    Ministry of Education and Science of Serbia

    Research on National Curriculum revision. MA thesis: "Educators and Curriculum — An Understanding, Expectations, and Attitudes towards Curriculum Documents." Earlier: Technical Secretary at the Department for Preschool and Primary Education.

    • #research
    • #curriculum
    • #EU project

Ventures & partnerships 2 active

  • 2024 – Present

    LinkedIn L&D Influencer

    Independent practice

    Partnership with Powtoon: contracted to showcase AI capabilities to the L&D community. 7-theme content system built on a custom GPT with 6 post templates, hook library, hashtag strategy.

    • #thought leadership
    • #AI
    • #content
    • #partnership
  • Jun 2015 – Present

    Co-founder

    Therapix.me · MestoZdravlja · Suprender (Lootbane ARPG)

    Digital-therapy platform + game studio. Lootbane: 17K Steam wishlists, 52-min demo engagement, IGN coverage.

    • #entrepreneurship
    • #product
    • #game design

Consulting & contracts 7 engagements

  • Apr 2024 – Nov 2025

    Lead IT Expert on e-Learning / Senior e-Learning Specialist

    GOPA Worldwide Consultants · GIZ · "Public Finance Reform — 2030 Agenda"

    Stakeholders — Customs Administration of Serbia, Ministry of Finance (Central Harmonization Unit, Capital Projects Sector), GIZ project advisors

    • Three short-term expert assignments under the same BMZ-funded programme — ~100 expert days across eighteen months, each a separately-scoped contract with its own partner unit and subject matter.
    • Converted the Customs Administration's face-to-face accounting and bookkeeping training (originally delivered to 25 Subsequent Control staff) into a four-module facilitated self-paced e-learning course covering international accounting standards, posting methods, and gross-balance analysis.
    • Converted the Ministry of Finance Central Harmonization Unit's IT Audit training — ~8 hours of recorded hybrid sessions, 10 case studies, and the Methodological Guidelines — into a self-paced e-learning course for the internal auditor network (~300 officials had taken the hybrid original).
    • Built a Cost-Benefit Analysis course for the Customs Administration's project-management unit and the MoF Capital Projects Sector, covering feasibility-study methodology for capital-project evaluation.
    • Technical standard across all three: SCORM 1.2 / 2004 / xAPI, medium-interactivity branched narrative, offline-capable media, Serbian Cyrillic learner content with English reporting, published as Open Educational Resources under CC BY-NC-SA, delivered on atingi (GIZ's Moodle-based standard).
    • Source files and licence documentation handed over at the end of each contract so the partner units can maintain and update the courses without renewed vendor dependency.
    • #government
    • #public sector
    • #GIZ
    • #SCORM
    • #xAPI
    • #OER
    • #consulting
  • Oct 2024 – Feb 2025

    eLearning Consultant

    Institute of Social Sciences · IDN

    LearnDash LMS (SciMentor) for academic publishing training. 80+ videos, full strategy + KPI framework.

    • #LMS
    • #LearnDash
    • #academic
  • Feb 2022 – Jun 2022

    Instructional Designer Consultant

    Nordeus Foundation

    Online game-development course for young learners. Blended across game design, marketing, programming, animation. LearnDash (Gejmlab).

    • #game design
    • #youth learning
    • #LMS
  • Nov 2021 – Apr 2022

    Instructional Designer Consultant

    Catalyst Balkans

    Blended upskilling programme for an NGO-support org. Partnered with Co-Founder + Directors across functions. LearnDash (Proaktor).

    • #NGO
    • #consulting
    • #director-level
    • #LMS
  • Apr 2018 – Nov 2021

    Training Specialist

    WWF Adria · "Protected Areas for Nature and People"

    • Delivered 3 international 5-day training sessions across Serbia, Bosnia & Herzegovina, Slovenia — 4.7/5.0 participant feedback.
    • Produced a 12-video Critical Thinking course and a 12-video Neuroscience of Learning course, with workbooks and capstone projects.
    • Primary author of the guidebook "The School Network in Protected Area — Guidebook for Protected Areas and Schools."
    • Created a digital evaluation system for education programmes in Protected Areas.
    • #facilitation
    • #international delivery
    • #NGO
    • #publication
  • Apr 2019 – Jan 2020

    Instructional Designer Consultant

    TeachWiz · Erste Bank, OTP, NIS, SR Technics, Khaoticen

    Digital learning content + 8 videos for corporate clients. Positioned Serbia as the #1 Degreed project in the region. 4 learning paths remain in the top 10 of 150 by popularity.

    • #corporate L&D
    • #Degreed
    • #LXP
    • #community building
  • Nov 2017 – Apr 2019

    Core Skills Trainer

    British Council · Serbia pilot

    1 of 4 selected trainers for the Serbia pilot. Integrated Critical Thinking, Digital Literacy, and Micro:bit programming across 10 schools. Supported training of 3 Serbian + 18 Balkan trainers.

    • #train-the-trainer
    • #K-12
    • #British Council
Credentials

What's on record.

Earned, certified, and filed — the formal half of the dossier.

HPLJ Architect

Brinkerhoff (Official) · June 2021

Lead credential — the methodology underpinning my enterprise learning-journey work and custom impact metric.

MA · Pedagogy

University of Belgrade · 9.66 / 10

Pedagogy backbone under the engineering. Thesis on curriculum documents and educator attitudes.

CSPO · Product Owner

Scrum Alliance · Nov 2021 (Cred. 1484440)

Used on the ICRC agile team of 10. Expired Nov 2025 — kept on the dossier for record.

Also on file

High Performance Learning Journey Champion Brinkerhoff (Official) Jun 2021
Certified Learning & Development Specialist AIHR — Academy to Innovate HR
Certified HR Business Partner AIHR — Academy to Innovate HR
Scenario Design Live action@work · Cathy Moore Feb 2020
Partner from the Start action@work · Cathy Moore Nov 2020
Writing for Instructional Design and Training ATD — Association for Talent Development
Working kit

What I carry into the job.

Instructional design & authoring
  • Articulate 360 (Storyline 2/3/360, Rise)
  • Adobe Captivate
  • H5P
  • Elucidat
  • IsEazy
  • Branchtrack
LMS / LXP
  • Docebo
  • Moodle
  • LearnDash
  • Teachable
  • 360Learning
  • Schoox
  • Edmodo
  • Google Classroom
  • Degreed
  • Uteach
  • CrossKnowledge
  • Talent LMS
Programming & scripting
  • Python
  • JavaScript / TypeScript
  • SQL
  • HTML / CSS
  • Google Apps Script
  • Node.js
  • Express
  • MongoDB
  • GDScript
AI stack
  • Claude (primary — Claude Code, Cowork)
  • Gemini
  • ChatGPT
  • LM Studio
  • Ollama
  • Langflow
  • n8n
AI prototyping
  • DeepFace
  • Vosk
  • VADER
  • Gemma 3B
  • Flask
  • pyttsx3
Data & analytics
  • Tableau
  • Qualtrics
  • Workday (HRIS extraction)
  • Docebo analytics
  • Wrike BI
  • Google Sheets scripting
Video production
  • DaVinci Resolve
  • Camtasia
  • Vyond
  • Remotion
  • Snag-It
  • Canon EOS 60D
Image & vector
  • Affinity Designer
  • Affinity Photo
  • Affinity Publisher
  • GIMP
  • Inkscape
Game development
  • Godot 4
  • Unity
  • Unreal 4
Automation & integration
  • Zapier
  • Twilio
  • gSuite APIs
  • n8n
  • Langflow
Project management
  • Wrike + Wrike BI
  • Agile / Scrum
  • SAM
  • HPLJ
  • Mural
  • Miro
Standards
  • xAPI
  • SCORM
  • LRS integration
Evidence

Public receipts.

  • Primary author · WWF Adria

    The School Network in Protected Area

    Guidebook for Protected Areas and Schools

  • TeachWiz · Degreed partnership

    Degreed learning paths (Serbia)

    4 paths in the top 10 of 150 by popularity

  • Vimeo

    HPLJ methodology explanation

    Recorded walkthrough of learning-journey design

  • YouTube

    Storyline 360 game engine prototype

    Top-down game with WASD, scene transitions, collision, dialogue — built inside Storyline 360

  • 2024 – Present

    LinkedIn L&D content · Powtoon partnership

    7-theme content system on AI in L&D, evaluation, and serious games

File closure

Web-native on purpose — no PDF download. A tailored CV against a specific JD is a different artifact; this is the standing dossier. If you need the tailored version, open a channel.

End of file · Rev. 2026-05-29