This is the end of every "open the channel" trail on the site. Email is
the primary dispatch line; LinkedIn works for short-form. Everything else
funnels back through one of those two.
Usually within a week. Longer if the message needs a considered answer.
— STOP. Write when you have something real. STOP.
Filter
What gets a real reply.
Two lists so you don't have to guess. Not a code of conduct — a
calibration of my actual incoming inbox. If what you're sending is in the
left pad, it lands; if it's in the right, it gets filed and archived
without an answer.
Accepted · Please send
✓Collaboration on learning systems — scenario authoring, evaluation, AI-in-L&D, serious games.
✓Talks and workshops (remote or Amsterdam-adjacent), especially where the audience is practitioners rather than buyers.
✓Serious recruiter outreach with a specific role, team, and reason it fits — not a template blast.
✓Podcast / publication invites on AI in L&D, measurement, or game design for learning.
✓Teardowns and second opinions — pointed questions about the work rather than "pick your brain".
✓Questions from people early in their L&D + engineering crossover journey. Short, specific ones.
Declined · Filed & archived
✕Generic "can we jump on a quick 15-min call?" with no stated reason or scope.
✕Outreach for AI SEO, backlink swaps, content-mill partnerships, or mass-produced L&D courseware resale.
✕Recruiter templates with no role attached, or roles clearly off-profile (junior ID, pure trainer).
✕Sales pitches for LMS platforms, authoring tools, AI wrappers, or anything ending in "-tech".
✕Cold asks for free proposals, custom decks, or "a quick framework" before there is a conversation.
Field note
The best notes are two paragraphs. First: who you are and what you've
read on the site — a line from a case file or a post is plenty. Second:
the specific thing you want. That's it. No "hope this finds you well."
No LinkedIn connect without context. No "brief introduction call."