Est. 2012 Amsterdam Status · Active

Bojan Savić

L&D Lead at Booking.com. I build AI-enabled learning systems when the off-the-shelf tools hit their limits — and write about what actually works.

The brief

I lead learning at Booking.com and build the tools I cannot find off-the-shelf — Scenario Studio, a serious-game authoring studio in Godot 4; Content Factory, a code-first video pipeline in Remotion; and a rotating set of smaller AI experiments that keep the day job honest.

I write about what works, what doesn't, and why — after the evidence lands, not before.

Active cases

What's on the board right now.

Builds I use in production every week — useful, but honest about being unfinished.

Method

Four principles, pinned above the desk.

The short version of how I decide whether something is worth building at all.

  • Outcomes

    Outcomes over outputs.

    A module shipped is not a skill acquired. If the behaviour has not changed on Monday morning, the course did not work — regardless of completion rate or smile-sheet score.

  • Systems

    Systems over one-off courses.

    One course solves one moment. A learning system catches the next ten. I design for the pipeline, not the lesson.

  • Verification

    Verification over vibes.

    "Felt useful" is not evidence. Behavioural traces, performance deltas, and leading indicators are. Every build has a measurement layer or it does not ship.

  • Agency

    Agency over engagement.

    Keeping someone clicking is not the goal. Giving them the authority to make a better decision is. Serious games over gamification.

Latest dispatch · April 21, 2026

Case file opened

Why this site exists, what it's built on, and what's coming next.

Read the dispatch