Case File · 003 Shipped

HPLJ Learning Journey

How I design a multi-month learning journey — methodology, scoping, and the decisions most L&D teams skip.

Role
Learning architect
Period
2022
  • hplj
  • learning-journey
  • methodology
  • booking-com
  • icrc
  • measurement
A case-file exhibit of an HPLJ learning journey — a rising dashed route from "today's behaviour" through four weighted experience nodes (formal kept small, then social, practice, and on-the-job largest) to "behaviour changed" at +6 months, with a measurement track beneath and the three up-front questions.
Photo — The journey as a route — weighted experiences from today's behaviour to measured change.
★ Exhibit · Reel 01Motion · Vimeo
Footage — End-to-end design walkthrough — audience analysis, journey map, measurement plan.

A walkthrough of how I design a High-Performance Learning Journey: the decisions, the trade-offs, and the parts most L&D teams either skip or paper over.

The lens

HPLJ treats learning as a journey — not a course, not a workshop, not a curriculum — and forces the designer to answer three questions up front:

  1. Who is actually changing? Role, context, starting point, constraints.
  2. What will be different six months after they’re done? Behavioural, measurable, defensible.
  3. Which sequence of experiences moves them from A to B? Formal + informal + social + on-the-job, weighted honestly.

Skip any of those and you end up with a course catalogue wearing a strategy badge.

Why this is here

The video was built as part of a Booking.com application, but it holds up as a standalone reference for how I approach any non-trivial L&D brief. It’s also the clearest public artifact of the HPLJ certification I hold — less marketing, more design reasoning out loud.

What to watch for

  • How the audience analysis narrows before any content decision is made.
  • Where formal learning is intentionally reduced in favour of practice and on-the-job application.
  • The measurement plan that gets drafted at the same time as the journey — not bolted on at the end.