Dispatch ·
The AI Writer Assistant — why Google Docs was the right surface
A prototype that embeds a contextual AI assistant directly in Google Docs, so instructional designers can draft, iterate, and collaborate without switching tabs. Full case file lives in the portfolio.
Editor’s note, 2026: The prototype has its own case file now — see /work/ai-writer-assistant. This post captures the thinking from when I was first building it.
Most AI writing tools assume you want to leave your current document, go to a new tab, get a block of text, and paste it back. In a drafting-heavy L&D role, that’s a lot of friction for something you do dozens of times a day.
I wanted the assistant to live inside the document. So I built one.
What it does
The AI Writer Assistant is a Google Docs integration that:
- Keeps context. It reads the document you’re in and maintains state across turns — no re-pasting your outline every time you want a variant.
- Works collaboratively. Google Docs is already where drafts go to be argued over. The assistant’s outputs land in that same surface, so the comment-and-suggest workflow everyone already uses just keeps working.
- Speaks L&D. Out of the box it’s tuned for corporate training and instructional design tasks — learning objectives, module outlines, activity drafts — rather than the “write a blog post about SEO” default.
Why Google Docs, and not a dedicated app
Three reasons the dedicated-app instinct was wrong for this job:
- Distribution. Everyone I work with already has Docs. Nothing to install.
- Collaboration is native. I’d have to rebuild real-time co-editing, commenting, version history. Docs does all of that for free.
- Workflow continuity. The drafts don’t leave the system they were going to end up in anyway. That sounds small. It isn’t.
The bigger point
I keep coming back to this: AI tools that win aren’t the ones with the most features. They’re the ones that show up where the work already happens. Context is everything — the model’s context, and the user’s.
More on the full build — the prompts, the Docs add-on structure, what broke and what I rebuilt — in the case file.